"It turned out to be a wild start ... it shakes you in the beginning, but makes you stronger to be able to tackle any of the pivots that might come your way," Lane Alexander, Pop'N Creative's head of content, told The Atlanta Journal-Constitution."
""Really start to listen about what people say about you and what they say, especially consistently. If you feel like you're seeing a common theme, that's probably part of your brand," she said."
"Notice when people are constantly complimenting something, like your glasses or how you express something, because "those are powerful moments. They're kind of showing you that is your personality and those are your calling cards, and so you have to lean into that.""
Pop'N Creative launched during a tumultuous period but used founders' expertise and personal brands to survive and grow into an agency with over a dozen employees and clients like Sephora, Disney, Coca-Cola, Hulu and National Geographic. The agency created a National Geographic event at New York Fashion Week featuring models walking alongside holograms of animals. Founders Lane Alexander and Hall McKissic advise building a personal brand by listening to others' consistent comments as signals of defining traits, leaning into repeated compliments as calling cards, and using social media to create authentic connections that make people care.
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