"The agency, which started in a cramped Dunedin flat, has now become one of the world's top independent creative advertising agencies, showcasing its remarkable growth."
"Plans for expansion into Australia reflect the agency's ambition and confidence in its creative capabilities, despite the competitive landscape."
"The agency's approach to AI is characterized by skepticism, as they assert a clear stance of 'yeah, nah' towards its integration into their creative processes."
"The unexpected arrival of porn stars at the agency's doorstep during its early days illustrates the unconventional and bold nature of its journey."
A creative advertising agency, originating from a small flat in Dunedin, has gained recognition as one of the world's leading independent firms. The agency is planning to expand its operations into Australia. Despite the rise of artificial intelligence in the industry, the agency is taking a cautious approach, expressing skepticism about its role in creative processes. The agency's unique beginnings included unexpected visits from adult film stars, highlighting its unconventional journey to success.
Read at NZ Herald
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