"excited to welcome into its family of agency partners KesselsKramer"
"creative strategy for European brand communications"
"honour"
"maintain - and further - its leadership position with pioneering ideas"
C&A has appointed KesselsKramer to lead strategic and creative development of future brand communications. The agency won the account following a creative pitch focused on C&A's creative strategy for European brand communications. The partnership aims to help maintain and further C&A's leadership position through pioneering ideas. The first output from the collaboration will launch this autumn. Initial work will span TV, digital, print and outdoor channels. The engagement establishes KesselsKramer as a key agency partner responsible for shaping C&A's pan‑European brand communications and creative direction.
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