"The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell."
"Unwell, which has roughly 100 employees, already comprises 11 different podcasts, a film and TV production arm (a reality show called theUnwell Winter Games will launch on YouTube on April 6), live events (multiday 2025 extravaganzas in Vegas and Miami), clothing (a limited apparel line hit Target in January), and a beverage brand."
"In October 2025, Cooper, 31, extended her reach even further by launching the Unwell Creative Agency to help brands connect with her massive, mostly female audience. Shortly thereafter, the agency struck a multiyear partnership with Google."
Alex Cooper, host of the podcast Call Her Daddy and CEO of Unwell media company, expanded her business empire by launching Unwell Creative Agency in October 2025. The agency aims to bridge brands with Cooper's predominantly female, millennial and Gen Z audience. Shortly after launch, the agency secured a multiyear partnership with Google, producing creative content including a Google Pixel 10 and T-Mobile satellite service advertisement. Unwell already operates 11 podcasts, film and TV production, live events, merchandise, and a beverage brand with approximately 100 employees. The creative agency represents a strategic business evolution beyond typical celebrity endorsement deals.
#creative-agency #brand-partnerships #media-company-expansion #celebrity-entrepreneurship #audience-monetization
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