#audience-monetization

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Growth hacking
fromForbes
1 week ago

5 Crucial Steps To Growing Your Business With A Newsletter

Treat a newsletter as a product and use it to cultivate and monetize an existing email audience for durable, algorithm-proof business growth.
fromBusiness Insider
3 weeks ago

YouTube star Markiplier made his own movie for much less than "Melania" and beat it at the box office

Nope, not " Melania" - though the sort-of-documentary about the first lady did do better than industry folks had projected, bringing in $7 million in its first weekend. The real hit of the weekend was made by someone you probably haven't heard of, unless you are a very specific kind of online person: " Iron Lung," a horror/sci-fi movie, written, directed by, and starring Mark Fischbach, known to his fans as Markiplier on YouTube, where he has 38.2 million subscribers.
Film
fromNieman Lab
2 months ago

Revenue diversity is the path forward

For 2026, I keep coming back to one truth: The future of journalism depends on our ability to diversify revenue far more intentionally. For years, I believed one of my former employers was among the strongest examples of this model. During my tenure there, they had newsletter sponsorships, events, digital and print advertising, and a clear playbook for how each line supported the others. Today's landscape requires an even deeper level of diversification. It's not enough to have multiple revenue lines.
Media industry
Social media marketing
fromForbes
3 months ago

How To Monetize A 500-Person LinkedIn Audience As A Coach

A 500-person engaged LinkedIn audience can generate coaching clients by focusing on active connections, targeted high-value content, and warm, tracked outreach.
Business
fromDigiday
3 months ago

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

Forbes launched an AI-powered dynamic paywall to grow subscription revenue and reduce reliance on declining search-driven advertising and open-web ad traffic.
Media industry
fromDigiday
4 months ago

Why 1440 is evolving from a newsletter company to a destination of explainers

1440 is building a website 'knowledge collective' of explainer Topics to drive newsletter readers to free trusted content and monetize via advertising.
Marketing tech
fromAdExchanger
4 months ago

Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents | AdExchanger

AI agents integrated into Optable's identity management enable improved audience monetization, automated campaign-audience matching, and cross-platform data collaboration for advertisers and publishers.
Business
fromDigiday
5 months ago

The rise of the creator conglomerate

Top creators are transforming creator-owned media companies into diversified creator conglomerates that expand beyond content into agencies, products, and executive-led business units.
Growth hacking
fromDigiday
6 months ago

The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty

Publishers are increasing subscriber engagement budgets and shifting growth leadership to data, analytics, and customer experience to convert audience data into sustainable revenue.
E-Commerce
fromExchangewire
7 months ago

ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools

ArcSpan raised USD$5.2m to enhance audience monetization solutions for digital publishers and accelerate its AI development.
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