"Heritage and decades of experience have long been the measurement of credibility, but Gen Z cofounders Kiersten Barbara and Quinn McCormick are determined to rewrite the rules. At 25, McCormick is one of the youngest Chief Creative Officers in the creative agency space, yet RHEA Creative - the multidisciplinary studio she co-founded with 28-year-old Barbara - has become the quiet force behind some of today's most culturally resonant brands."
""We left our in-house roles because we knew we could build something the industry was missing - a creative agency that innately understood the next generation and their consumer behavior because we are them," they explain. Before launching RHEA, Barbara spent over seven years scaling DTC brands, helping drive revenue from $2 million to over $20 million, while McCormick honed her skills contributing to Aritzia's US market expansion and working on some of the most high-profile brand moments in the consumer market. Neither had worked at a traditional agency, but that didn't seem to limit their creative output in any shape or form."
Kiersten Barbara (28) and Quinn McCormick (25) co-founded RHEA Creative, a Los Angeles-based multidisciplinary studio focused on next-generation consumer brands. RHEA's portfolio includes clients such as Heaven Mayhem, which grew approximately 250% in 2024, and fragrance house ALIA. Both founders left in-house roles to create an agency rooted in lived Gen Z consumer insight. Barbara previously scaled DTC brands from $2 million to over $20 million, while McCormick contributed to Aritzia's US expansion and major consumer brand moments. The founders view modern branding as table stakes amid informed consumers and relentless content competition.
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