The designification of value shopping is paying off for storesRetailers are significantly investing in private-label brands to attract consumers looking for affordable options amid inflation.
OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebrandingOpenAI may change its logo next year, but initial employee reactions are negative, finding it unimaginative and even ominous.
Starbucks Baristas Aren't Writing Messages On Your Cup By Choice - Tasting TableStarbucks's new policy requires baristas to write messages on drinks as part of a branding strategy.Customers are disappointed to learn that these messages may not be genuinely personal.
OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebrandingOpenAI may change its logo next year, but initial employee reactions are negative, finding it unimaginative and even ominous.
Starbucks Baristas Aren't Writing Messages On Your Cup By Choice - Tasting TableStarbucks's new policy requires baristas to write messages on drinks as part of a branding strategy.Customers are disappointed to learn that these messages may not be genuinely personal.
Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand StorytellingAspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.
Mafia Don? Trump and other presidents who flirted with the mobTrump uniquely embraces his mob connections as a branding strategy, unlike past presidents who have distanced themselves.
Startup Announces Mass Layoffs - But It Was All a Marketing Stunt: 'Deeply Regret Any Confusion'YesMadam's marketing campaign intended to address workplace stress led to public outrage due to miscommunication about potential employee layoffs.
Ad of the Day: Woman fixates on niche plates in offbeat Apple Pay spotApple's holiday campaign emphasizes niche interests and community trends through effective storytelling and innovative branding.
These branding tweaks could solve Netflix's identity crisisNetflix needs to revamp its branding strategy to regain subscriber trust and loyalty.
fromTheregister5 months agoClues to Windows Intelligence found in Windows 11 buildsMicrosoft plans to rebrand AI features in Windows as 'Windows Intelligence,' enhancing user control over AI applications.
OpenAI's splashy purchase of a 4-letter domain name is a smart playOpenAI's acquisition of chat.com enhances its brand and consumer engagement, reinforcing its strategic position in the market.
Personal Brand Or Business Brand: Which Should You Build?A personal brand fosters recognition and trust, enabling individuals to build a loyal following while maintaining career flexibility.
Fortune Cookies For The Fortune 500? Waymo Thinks So - But Should You? | HackerNoonWaymo's innovative use of fortune cookies is a fresh approach to branding, combining nostalgia with cutting-edge technology to capture consumer attention.
How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative OutputAI can enhance productivity in content creation without sacrificing personal voice and branding.
Donald Trump leaves his name off a luxe condo complex he's building in the Miami marketDonald Trump's new Doral project advances despite not using his name, indicating a possible branding shift.
Why the modern HR professional needs to be brand-savvyHR professionals need to effectively brand their organizations for employees, akin to how marketing professionals brand for customers.
PAC, the performing arts centre at ground zero, debuts its brandingA balance between simplicity and vibrancy in design is crucial for cultural institutions to appeal to a wide audience.
Um, Did Kim Kardashian & Kylie Jenner Just Drop Identical Campaigns?Kardashian-Jenner sisters have synchronized brand strategies, intentionally swapping brand inspiration with similar aesthetic and creative direction for their latest product launches.
The Power Of Emoji's In MarketingThe power of emojis in marketing is significant and can help brands stand out and connect with their audience.
Apple just took AI and cleverly rebranded it as its ownApple's rebranding of AI to Apple Intelligence may not be groundbreaking but serves as a branding strategy in a competitive market.