"Hana is a firm believer in visual decisions not just being an expression of personal taste "or ego", but instead, a sensitive appreciation of each client's "core DNA". With this strategic foundation NA1's work puts concepts first, aiming to deliver "genuine stories and authenticity" through unique visual codes."
"For brands that value analog sensibilities and authenticity, the designer says, our design process may involve hand-drawing, making, deconstructing, and exploring irregular, tactile textures, but for brands driven by graphics and visualisation, NA1 collaborates with AI, motion and 3D designers to build narrative-driven visuals."
"The studio doesn't really have a fixed in-house team, it collaborates with creatives across disciplines, frequently shapeshifting with a project-driven approach to practice. When designer and founding director Hana Na decided to set up a visual practice of her own, she wanted her offering to be as much about strategy as it was about establishing a visual style."
NA1 is a creative collective led by designer Hana Na that operates differently from traditional agencies through two key distinctions: it maintains no fixed in-house team, instead collaborating with creatives across disciplines on a project-driven basis, and it emphasizes strategy alongside visual identity development. Hana Na believes visual decisions should reflect each client's core DNA rather than personal taste or ego. The studio prioritizes concepts and authentic storytelling through unique visual codes, resulting in diverse portfolio work that ranges from editorial fashion branding to 3D character design. NA1's process adapts to client needs, employing hand-drawing and tactile textures for analog-focused brands or collaborating with AI, motion, and 3D designers for graphics-driven clients. Ultimately, the agency aims to establish comprehensive brand-building frameworks that extend beyond logos and visual identities.
#branding-strategy #multidisciplinary-design #visual-identity #authentic-storytelling #project-driven-approach
Read at Itsnicethat
Unable to calculate read time
Collection
[
|
...
]