Advanced AI tools are now effectively utilized by beauty brands to read text, generate imagery, and create video content for various tasks, including ad campaign storyboarding and cosmetic formulation. This evolution is associated with the concept of 'Vibe Marketing,' coined by Open AI co-founder Andrej Karpathy, emphasizing a creative process that leverages AI's capabilities while achieving rapid results. As the beauty sector adopts this practice, creative teams experience increased efficiency, although the method raises concerns regarding the potential oversimplification of branding that may overlook vital cultural nuances critical for connection and inclusivity.
Advanced AI tools now read and generate text, images, and videos for beauty brands, streamlining workflows in areas like ad campaign storyboarding and cosmetic formulation.
'Vibe Marketing,' a term coined by Andrej Karpathy, describes the process of prompting Large Language Models and fully embracing their generative capabilities.
Vibe marketing is quickly becoming standard practice in the beauty industry, providing exciting opportunities for creative expression while pushing brands to adapt or risk obsolescence.
While vibe marketing increases efficiency, it may also shorten the creative process, potentially overlooking crucial cultural nuances essential for resonant branding.
Collection
[
|
...
]