Mike Perry, founder and chief creative officer of Tavern, emphasizes the importance of structured skill development for creative professionals. His typical day showcases a blend of collaboration and creative exercises, which he calls Design Practiceâ¢, aimed at fostering continuous learning and upskilling among his team. Operating out of NYC, Perry's role involves balancing design, strategy, and client management to tackle various challenges. His dedication to hands-on involvement exemplifies a commitment to creating dynamic branding and advertising strategies in a fast-paced culture.
As professional athletes practice far more than they actually play, creative professionals should also dedicate time to honing their skills in a structured manner.
We treat Design Practice⢠like a warm-up, incorporating different exercises to continuously upskill and keep our creative juices flowing.
Iâm down to roll up my sleeves and address whatever challenges our clients face, ensuring that our agency maintains a collaborative spirit.
In my role, I juggle priorities across all departments to balance design, strategy, account management, and new business functions effectively.
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