"The new effort, which has the tagline "Be the People," has enlisted a number of marketing heavy hitters in addition to its support from Stand Together, a philanthropic endeavor founded by Koch in 2003. It's led by Andrew Essex, the founding chief executive of creative agency Droga5 and a longtime media and ad executive. The organizers described the "Be the People" initiative to potential supporters as an apolitical effort to unite America, three people briefed on the plans in recent weeks told Business Insider."
"The initiative is a separate effort from America250, the official celebration that is being planned by a bipartisan commission, with involvement from President Donald Trump. A leaked "Be the People" presentation document dated October and seen by Business Insider lists six prominent marketers as advisors: John Hayes, formerly of American Express; Jim Stengel, formerly of Procter & Gamble; Mike Jackson, ex General Motors; Tariq Hassan, a vet of McDonald's; Jill Baskin, ex Hershey; and Remi Kent, formerly of Progressive."
Stand Together, the philanthropic organization founded by Charles Koch, is funding 'Be the People,' an initiative to reignite national unity around the United States' 250th birthday. The effort is led by Andrew Essex and has recruited prominent marketers and public figures, including Mark Cuban. Organizers present the campaign as apolitical and separate from the bipartisan America250 commission that includes involvement from President Donald Trump. A leaked presentation lists six marketing advisors and cites data indicating political division alongside a readiness for change. The plan calls for a roughly $250 million promotional campaign to encourage volunteering and donations to causes such as combating hunger.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]