fromBusiness Insider
7 hours agoA Koch-funded group is tapping star marketers for a $250 million push to 'reignite the American spirit'
The new effort, which has the tagline "Be the People," has enlisted a number of marketing heavy hitters in addition to its support from Stand Together, a philanthropic endeavor founded by Koch in 2003. It's led by Andrew Essex, the founding chief executive of creative agency Droga5 and a longtime media and ad executive. The organizers described the "Be the People" initiative to potential supporters as an apolitical effort to unite America, three people briefed on the plans in recent weeks told Business Insider.
US politics