"It's important to assume that every game company is now using AI,"
"It's just not true,"
"The foundations that it's built upon, the idea of using other people's work without permission to generate artwork [...] are unfair,"
Junghun Lee, CEO of Nexon, claimed that every game company is now using AI. Many indie developers publicly rejected that claim, insisting that generative AI adoption is not universal. Indie developers frame avoiding generative AI as both an ethical stance and a marketing advantage. Developers argue that generative models rely on using other creators' work without permission, which they consider unfair. Anti-AI statements are deployed to tell players that games were made by humans and to differentiate indie titles in a crowded market. Prominent indie figures such as Alex Kanaris-Sotiriou and studios like Polygon Treehouse voiced opposition to generative AI foundations.
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