"Does Irish rugby's governing body have any obligation to supporters beyond treating them like customers, grabbing them by the ankles, turning them upside down, and shaking down every loose cent?"
"Let us take a moment here to review the autumn international series, where Ireland either did or didn't beat the same teams that they did or didn't beat last year and/or the time before that."
"That would be a deeply cynical way to reflect on the last four weekends in Irish rugby, wouldn't it? But as an item on an agenda at an IRFU marketing meeting, it might not be far off the exact wording."
The governing body of Irish rugby is portrayed as treating supporters primarily as customers to be financially exploited. Autumn international outcomes are framed as repetitive and trivialized, with results compared only to previous years without deeper engagement. The tone conveys cynicism about recent weekends of rugby and suggests commercial priorities dominate decision-making. A marketing-meeting metaphor implies that supporter care has been subordinated to revenue generation. The overall impression is of an institutional focus on squeezing money from fans rather than fostering meaningful obligations or genuine fan-centered stewardship.
Read at Independent
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