"On the outside, I may seem like a confident speaker and author - but in truth, it's all built on vulnerability. Every time I publish an article, post on LinkedIn or step on a stage, I'm opening myself up to judgment and hoping my message resonates. That same vulnerability runs through my work here on MarTech. This is my 47th column since 2021, covering everything from A/B testing and AI to buyer psychology and smarter email programs."
"When I was little, I used to hide behind my sister when we walked into a room so I wouldn't have to greet anyone. I was happiest when invisible. Even as an adult, my first networking events terrified me - my heart would race, my breath would shorten and I could barely get my words out. When I began writing and speaking publicly, I felt like that younger version of myself, walking into a room full of strangers. Only this time, I didn't have my sister to shield me."
A personal journey traces persistent vulnerability beneath outward confidence, revealing ongoing nerves when publishing, posting, or speaking. The narrative contrasts comfort performing scripted material with the exposure of sharing original ideas. Childhood shyness and avoidance of social greeting evolved into fear during networking and public visibility. Professional experience over decades, including columns, books, teaching, and talks, did not eliminate the anxiety of being seen. Embracing vulnerability is presented as essential to more authentic marketing and stronger leadership. Visibility requires risking judgment and revealing oneself beyond ideas, with courage to show up despite uncertain outcomes.
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