"When I moved from brand-side FMCG to agency life, a few things changed. Sleep became a luxury, and when awake, which is now always, I became a student of marketing scripture, or, as a normal person would call me, boring. I can't go a day without having a "legendary" marketing quote forced upon me. And it was always paired with a dusty black-and-white picture of said icon."
"Old inspirational advertising quotes, can be useful and inspirational. But many are like the Live, Laugh, Love of marketing. LinkedIn wallpaper with no real-world applications. The issue? Not all quotes are profound. Or useful. And some are twisted to suit whatever someone is selling you. So, I've hunted down the nine timeless quotes that reveal the core marketing principles that will never change. These are principles that allow marketers to focus on what we need to be doing rather than chasing new tools and metrics."
"And before I dive in and have a love-in with adland's past, I acknowledge the old white elephant in the room. I've dug out these quotes from an era rife with inequity and injustice. I hope that when I update this piece in 2070, the list will be much more vibrant and diverse. But there's too much to learn from the past to cast it away."
Old inspirational advertising quotes can sometimes inspire but often become superficial LinkedIn wallpaper with no real-world application. Transitioning from brand-side FMCG to agency life intensifies workload and fosters deep study of marketing principles, producing frequent exposure to celebrated quotes and images. Many famous quotes lack practical usefulness or are distorted to support particular agendas. Nine timeless quotes reveal core, unchanging marketing principles that help marketers prioritize enduring work over chasing new tools and metrics. The historical corpus contains inequity and injustice, and future lists should be more diverse; contemporary researchers are already developing and living these principles.
Read at The Drum
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