"Anshuman Dutta is a marketing director at . Influences global audiences on tech, identity and society. In an era of information overload and declining trust, one politician's communication strategy offers unexpected lessons for business marketers. Zohran Mamdani, a New York State Assembly member representing Astoria, Queens, and the mayor-elect of New York City, has built a devoted following not through compromise or moderation, but through radical clarity."
"Mamdani takes the opposite approach. He doesn't moderate his message or hide his values to cast a wider net. Instead, he speaks clearly about rent costs, healthcare access and wages-tangible issues affecting his constituents' daily lives. He won the vote for New York City mayor because his message resonated deeply with his specific audience, not because it appealed superficially to everyone."
"Mamdani's communication doesn't sound like it passed through a PR team. It sounds like a conversation. For businesses, this means ditching the corporate veneer. When Patagonia's founder wrote, "Earth is now our only shareholder," it worked because it sounded exactly like something he would say-because it was. Business Application: Read your marketing copy out loud. If you wouldn't say it to a friend over coffee, rewrite it."
Zohran Mamdani built a devoted following by speaking with radical clarity about tangible issues like rent, healthcare access, and wages. He communicates like a human being rather than a PR-crafted voice. Most business communication is committee-written, vague, and avoids offending anyone, which causes customer disengagement. Mamdani's approach centers on clear values and specific problems, which resonated with his audience and won broad support. Businesses can apply similar principles by favoring authenticity over excessive polish, speaking plainly, and taking specific stands that match a target audience's concerns. Simple adjustments like reading copy aloud can improve authenticity.
Read at Forbes
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