Josh Brolin on Donald Trump: There's no greater genius than him in marketing'
Briefly

Josh Brolin on Donald Trump: There's no greater genius than him in marketing'
"Because even though he says he's staying for ever, it's just not going to happen. And if it does, then I'll deal with that moment. But having been a friend of Trump before he was president, I know a different guy."
"There is no greater genius than him in marketing he takes the weakness of the general population and fills it. And that's why I think a lot of people feel that they have a mascot in him. I think it's much less about Trump than it is about the general population and their need for validation."
An early encounter in 2009 presented a different Trump persona during a film-set cameo that did not make the final cut. Subsequent accumulation of unmitigated, unregulated power created behavior with fewer boundaries. The marketing strategy targets and fills perceived weaknesses in the general population, supplying validation and cultivating mascot-like followings. Many supporters appear motivated by personal validation needs rather than the individual himself. Confidence persists that indefinite tenure is unlikely, with readiness to respond if such a situation were to occur.
Read at www.theguardian.com
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