""Pluribus" sees former "Better Call Saul" star Rhea Seehorn play romantasy author Carol Sturka, who isn't actually all that impressed by her own work. Now, Apple TV is hoping real-world viewers will be impressed with the fictional novelists' writing chops. The company announced via its X (formerly Twitter) account that fans can read an excerpt from the "Bloodsong of Wycaro" novel penned by Carol Sturka herself, in a genius marketing move previously used for Apple's biggest sci-fi success story, "Severance.""
"For a long time now, Apple TV+ has had some great shows that nobody is watching. The platform that hosts the best spy show on TV in "Slow Horses" and which gave us TV's trippiest mind-bender in "Severance" has long been deserving of more attention. But if the Apple TV marketing team keeps up the stellar job it's been doing, we might soon see things change in that regard."
"So far, we've seen real-world "Severance" pop-up events, which proved perfectly designed to become viral hits across social media, especially since the actual cast turned up to reprise their roles for these brief real-world set pieces. Then, Apple released the in-universe self-help book "The You You Are" for download, bringing a piece of the "Severance" universe to life. Now, Apple TV is doing the same for "Pluribus.""
Apple TV has used immersive, real-world tie-ins to promote premium series and expand audience engagement. Fans can now read a chapter and a letter attributed to Carol Sturka, the romantasy novelist portrayed by Rhea Seehorn in Pluribus. The excerpt from Bloodsong of Wycaro was announced via X and mirrors promotional tactics used for Severance, including pop-up events and an in-universe self-help book download. Pluribus represents a high-profile project from Vince Gilligan and the marketing push aims to convert creative promotional momentum into increased attention for Apple TV+ programming. The strategy emphasizes transmedia storytelling and experiential marketing to grow viewership.
Read at SlashFilm
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