"The modern-day Thanksgiving isn't just about raising a glass with the ones you love. Families are now popping a gummy or rolling up where recreational marijuana is legal, like in New Jersey and Delaware. In fact, the day before Thanksgiving has been dubbed "Green Wednesday." It's the second-biggest day for cannabis sales after 4-20. The boost is thanks in part to what social media users call "the cousin walk.""
"It's sort of like when a few relatives duck out to "walk the dog" or "get some fresh air." We all know what they're really doing. Brands like Jif, Hidden Valley and Taco Bell all jumped on the "cousin walk" trend last year with advertisements and promotions. The Cannabis Media Council, which is working to remove the stigma from marijuana use, launched a public service announcement encouraging a post-dinner stroll."
Modern Thanksgiving includes cannabis consumption alongside alcohol. Families in states with recreational marijuana, including New Jersey and Delaware, use gummies or roll joints. The day before Thanksgiving is called 'Green Wednesday' and records the second-largest cannabis sales after 4-20. Social media-driven 'cousin walk' trends—relatives stepping out to 'walk the dog' or 'get some fresh air'—help drive increased purchases. Brands such as Jif, Hidden Valley, and Taco Bell ran related promotions. The Cannabis Media Council released a PSA encouraging a post-dinner stroll. Those purchases reflect a cultural shift toward normalized cannabis use during family gatherings.
Read at 6abc Philadelphia
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