Instead of moving forward, the town board tabled the measure—without even setting a date for reconsideration, leaving local entrepreneurs and consumers in limbo.
One of the most immediate economic effects of 4/20 is the sharp increase in cannabis sales. Dispensaries report substantial revenue spikes leading up to and on April 20th, with sales increasing by as much as 50% compared to average daily figures. On 4/20, dispensaries often experience their highest single-day sales of the year, surpassing even Black Friday. Customers partake in larger purchases due to special promotions and a celebratory atmosphere, benefiting not just cannabis retailers but also the entire supply chain.