"Spotify Wrapped is the music streamer's annual year-in-review compilation that allows Spotify users to see which songs, albums, and artists they interacted with most throughout the year. The company also reveals the most-streamed songs, artists, and albums worldwide among all its users. While the feature is ostensibly a year-end gift to users, Wrapped doubles as a massive free marketing campaign for the company. Millions of Spotify users frequently share their Wrapped results publicly on social media and privately in group chats and DMs."
"This kind of online virality benefits Spotify since, by sharing their Wrapped results, users are essentially advertising the company's streaming service to their friends and followers. Spotify has historically released its annual Wrapped compilation at the end of each year, but the exact date varies. Spotify Wrapped has existed since 2016 (or 2015 if you count its first "Year in Music" recap), and Fast Company has covered the annual launch nearly every year since."
Spotify Wrapped is an annual year-in-review that shows users which songs, albums, and artists they interacted with most over the past 12 months. The feature also reveals the most-streamed songs, artists, and albums worldwide across Spotify users. Millions of users share their Wrapped results publicly and privately, producing viral marketing that promotes the streaming service. Historically, Wrapped has launched between late November and mid-December, with releases dating back to 2015/2016. Spotify has not announced the 2025 release date but currently maintains a placeholder page teasing Spotify Wrapped 2025.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]