HOPWTR launches Drink Whatever You Want campaign

"HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS, which is currently making its way toward Earth. As headlines swirl about unidentified objects beneath U.S. waters and scientists debate whether 3i/ATLAS signals extraterrestrial life or just another space rock, HOPWTR is leaning directly into the moment with a simple message for consumers: drink whatever you want, because the aliens are coming anyway."

"To help consumers make sense of what might be headed toward Earth, HOPWTR also partnered with renowned Ufologist and founder of the Center for the Study of Extraterrestrial Intelligence, Dr. Steven Greer, who is both sipping the HOPWTR tea and spilling the cosmic tea on 3i/ATLAS and the possibility of the impending alien arrival. The collaboration will roll out across organic and paid social throughout the month as part of the larger campaign."

HOPWTR launches a Drink Whatever You Want campaign timed to public fascination with interstellar object 3i/ATLAS and reports of unidentified objects. The campaign encourages balance during the holiday season and Dry January, promoting hoppy waters, cocktails, or moon juice as valid choices to stay refreshed and relaxed. Messaging emphasizes celebration over restriction and suggests enjoying drinks regardless of potential extraterrestrial arrival. HOPWTR partnered with renowned ufologist Dr. Steven Greer for social content explaining 3i/ATLAS and the possibility of alien contact. A limited-edition merch line including reflective hats and 'alien-proof' jackets accompanies the campaign.

Read at Bevindustry