"Radio: Just like burger joints That innovative comparison from the prolific Fred Jacobs in his latest column. Memo toTo Radio: Foccus On Your cravers," Jacobs commends his readers. LIke radio, White Castle has been forced to evolve (as described HERE). "I's notable how similar this burger joint is to broadcast radio," Jacobs observes. Both started about 100 years ago, and have become local and hper local successes. White Castle's new marketing appeals to "cravers" - which Jacobs likens to radio's P1 audience segment."
"Sounds Profitable, which recently merged with Podcast Movement, will combine its legacy presence at South by Southwest (March 13-15) with the company's well-known Podcast Movement Evolutions business conference. This doesn't seem to be a named event, but a three-day series of presentations. There is a programming novelty involved in this: a series of 10-minute presentations will derive from submissions and voting by Podcast Movement attendees."
Radio closely mirrors burger chains such as White Castle: both originated roughly 100 years ago and have become local and hyperlocal successes. White Castle's recent marketing targets "cravers," a concentrated loyal segment analogous to radio's P1 listeners, demonstrating the value of focusing on core consumers. Sounds Profitable merged with Podcast Movement and will combine presence at South by Southwest (March 13–15) with the Podcast Movement Evolutions conference in a three-day series of presentations. Programming will include attendee-submitted, voted 10-minute talks, four daily discussion panels aligned with SXSW, workspace and seating for 400+, open networking areas, private lounges, and free registration for all attendees.
Read at RAIN News
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