"Working females are central to the modern economy, says the author of "Swiftynomics." That book, plus titles on supply chain, user experience, navigating change, transformation, and more, leads my selections of the latest reads for merchants. by Misty L. Heggeness Heggeness, a professor of public affairs and economics, uses the groundbreaking stories of Taylor Swift, Beyoncé, and Dolly Parton to examine the complex everyday lives of working women and their central role in today's economy."
"by B. Joseph Pine II The bestselling author of "The Experience Economy" follows up with advice on how companies can get ahead of competitors by leveraging consumers' desire. The key, he says, is speaking to customers' dreams and their conceptions of who they are and who they strive to be. by Torrey Podmajersk, Maya Elise Joseph-Goteiner, and Kim Mats Mats Three consultants build on their experience with industry stalwarts such as Kellogg's, Google, Microsoft, and Kaiser Permanente to explain the skills user-experience professionals need to communicate their value, align design approaches with business objectives, and track the right metrics."
"by Nicole J. Olynk Widmar, Michael L. Smith, and Erin Robinson Focusing on the agriculture industry, the authors examine what drives consumer choices in "grocery aisles, drive-through lines, and online shopping carts" and how those decisions determine what gets "planted, processed, packaged, and promoted" across the entire food supply chain. The authors' insights into emotional decision-making likely apply to multiple industries and markets. by Fab Giovanetti Giovanetti, a noted author and entrepreneur, offers marketing tactics that connect with consumers, using real-world examples to break essential concepts into clear, actionable steps. by Antonio Nieto-Rodriguez Coming next month from Harvard Business Review Press, "Powered by Projects," by renowned management guru Nieto-Rodriguez, ar"
Stories of Taylor Swift, Beyoncé, and Dolly Parton illustrate how the complex everyday lives of working women shape economic participation and influence markets. Speaking to customers' dreams and identity helps companies gain advantage by leveraging consumer desire. User-experience professionals must communicate value, align design with business objectives, and track meaningful metrics to demonstrate impact. Consumer choices in grocery aisles, drive-through lines, and online carts determine what gets planted, processed, packaged, and promoted across the food supply chain. Emotional decision-making insights apply across industries. Clear, example-driven marketing tactics and project-focused management approaches enable practical transformation.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]