Nintendo Accused Of Using GenAI To Promote Upcoming Mario Toys
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Nintendo Accused Of Using GenAI To Promote Upcoming Mario Toys
"Nintendo, a company that regularly brings in billions of dollars each year , could have easily afforded to set up a real photoshoot to promote its upcoming line of coming to its New York City and San Francisco stores in February, but it looks like it might have used genAI instead. At least, that's what people think after looking at the photos of parents playing with their kids and the toys."
"I admit, the AI witch hunt has gotten out of hand, so when I looked at the supposed AI images, I had several moments of doubt. Maybe some people's hands and fingers just look like that, and the growing fear that AI art is infecting everything around me has completely distorted my idea of what hands look like? Maybe it's possible for a thumb to twist like that, or for a child's hand to squish into their mother's like we see here."
"I caught myself looking at my own hands multiple times while writing this just to make sure I know what hands actually look like, just to test the limits of my mind as I wondered if an image of a woman's fingers looking almost twice as long as her palms to hold a tablet was out of the realm of reality. I've got tiny hands, so maybe I'm not the best judge."
Nintendo released promotional images for My Mario, a collection of products, games, and experiences for young children and parents, with select items available at its New York and San Francisco stores on Feb 19. Observers noticed odd anatomical features in the photos, especially unusually long or twisted fingers, and suggested the images might be AI-generated. The unusual details prompted social media replies accusing the company of using generative AI. Some viewers expressed hesitation to label images as AI-generated because real photography and art have previously been misidentified, and apparent anomalies can arise from perspective, posing, or unusual hand positions.
Read at Kotaku
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