"Ornot's Billboard Collection features a bold departure from its signature minimalism, incorporating metal band aesthetics and distorted logos as a critique of logo-heavy cycling apparel."
"The Billboard Jersey and Tee celebrate the chaos of metal band T-shirts, turning cycling gear into eye-catching statements while enticing customers with a $15 marketing credit."
Ornot has launched the Billboard Collection, a striking shift from its traditional minimalistic design ethos. This collection features cycling apparel with metal band-inspired designs, characterized by distorted logos and chaotic aesthetics. The Billboard Jersey and Billboard Tee reflect a playful critique of typical cycling kits that often overwhelm with logos. The Jersey is offered with a unique incentive, a $15 marketing credit for those willing to wear it, suggesting a bold strategy for the brand. The collection comprises high-quality materials, including organic cotton and recycled fabrics, emphasizing comfort and sustainability.
Read at Bikerumor
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