Angel Reese has effectively transformed the negative nickname 'mebounds' into a powerful personal brand, trademarking it and releasing apparel. Despite past criticisms from fans and media figures like Dave Portnoy, who acknowledged his admiration for the marketing effort, Reese has successfully reframed the term into a compliment. This evolution has garnered attention from WNBA fans, with many now embracing 'mebounds' positively, showcasing Reese's ability to capitalize on social media hate and convert it into public praise.
"Whoever came up with the 'mebounds' thing, y'all ate that up... anything that comes off that board, it's mine..." said Reese in a TikTok video.
Dave Portnoy acknowledges how "brilliant" it was for Reese's team to trademark "mebounds" and embraces the marketing campaign despite his criticism.
Fans no longer view "mebounds" as an insult, but rather as a compliment, illustrating Reese’s successful rebranding.
The transformation of "mebounds" from a negative nickname to a branding opportunity highlights Reese's savvy marketing approach.
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