"The thing that makes McDonald's Filet-O-Fish special is that it's always been about ingenuity. When franchisee Lou Groen first presented the idea to corporate in 1961, it was to cater to locals in his predominantly Catholic area. Every Friday during Lent, they'd abstain from eating meat, and so Groen responded to this challenge by coming up with a simple fish sandwich."
"Back in February 2015, McDonald's rolled out a limited-edition Filet-O-Fish with an Old Bay-infused tartar sauce at more than 700 locations across Maryland, Virginia, Delaware, West Virginia, and Washington D.C. A collaboration with the seasoning's parent company, McCormick & Co., this unexpected way of using Old Bay was originally pitched to McDonald's by franchise owner Mark Furr, who operated stores in both Baltimore and D.C."
The Filet-O-Fish was created by franchisee Lou Groen in 1961 to serve customers in a predominantly Catholic area who abstained from meat on Fridays during Lent. The sandwich features a fish patty, cheese, and tartar sauce on a steamed bun and has remained on McDonald's menus. In February 2015 McDonald's launched a limited-edition Filet-O-Fish with Old Bay–infused tartar sauce at over 700 locations across Maryland, Virginia, Delaware, West Virginia, and Washington, D.C., in collaboration with McCormick & Co. The Old Bay variant was pitched by Baltimore franchise owner Mark Furr and sold over a million sandwiches during its initial run, with timing near Lent capitalizing on seasonal demand and limited-time appeal.
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