"Restaurants are literally in a pickle. An influx of pickle-flavored foods, from potato chips to beef jerky to pickle juice slushies, has reached a new peak with the launch of McDonald's new seasonal Grinch meal, which features a packet of neon-green "Merry Pickle" dill-flavored seasoning meant to be shaken over the brand's iconic fries. And it's only the latest clue that the country is in its pickle era."
"McDonald's has experimented with do-it-yourself fry seasoning before - the Grinch meal was first introduced in Canada in 2024, where the company says it sold out. In 2014, the golden-arched giant tested garlic Parmesan, zesty ranch, and spicy Buffalo seasoning packets at restaurants in Northern California and St. Louis. It also sold a similar product, called "Shake Shake Fries," in Asian markets, India, and Australia, featuring masala and seaweed flavors."
Pickle-flavored foods have proliferated across snacks, beverages, and condiments, moving beyond a sandwich topping to a mass-market taste. McDonald's launched a seasonal Grinch meal with neon-green "Merry Pickle" dill fry seasoning, reflecting the flavor's mainstream reach. The company previously tested DIY fry seasonings and sold similar products globally, including "Shake Shake Fries" with masala and seaweed flavors. Pickle consumption and product innovation are rising, with the North American pickle market valued at $12.42 billion in 2023 and forecast to grow to $15.27 billion by 2030. Pickles now appear on over 30% of restaurant menus, and grocery sales are strong.
Read at Business Insider
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