"(Bloomberg) -- McDonald's Corp.'s US sales grew at the fastest pace in more than two years in the fourth quarter as value meals continued to resonate with cost-conscious diners. Sales from established US restaurants jumped 6.8% in the period from a year ago when foot traffic was dented by an E. coli outbreak, ahead of analyst estimates and the highest since 2023. Earnings, excluding one-time items, also outpaced the average of estimates compiled by Bloomberg, as did comparable sales at the company's two international divisions."
"McDonald's priority in recent quarters has been to regain its status as an affordable dining-out option after prices surged coming out of the pandemic. Fourth-quarter results suggest those efforts, which have included more affordable menu items and value meals priced as low as $5, are gaining ground and allowing the burger chain to outperform competitors. "McDonald's is not going to get beat on value and affordability," Chief Executive Officer Chris Kempczinski said during the company's conference call."
McDonald's US comparable sales increased 6.8% in the fourth quarter year-over-year, marking the fastest growth in more than two years. Earnings excluding one-time items exceeded analyst estimates, and comparable sales improved in both international divisions. The chain prioritized affordability with more budget-friendly menu items and value meals priced as low as $5 to regain accessible dining status after pandemic-driven price increases. Promotional programs including Monopoly and a Grinch-themed meal drove higher customer spending and traffic, with the Grinch promotion producing the company's best single sales day. Shares opened higher, reflecting stronger performance and investor confidence.
Read at Los Angeles Times
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