"The water and Coca-Cola syrup are pre-chilled before entering our fountain dispensers with the ratio of syrup set to allow for ice to melt. We also keep our fountain beverage system cold so your drink can always be at the peak of refreshing. In order to ensure our drinks are always meeting a gold standard, we have proper filtration methods in place."
"discovering information... They are very influenced by word of mouth and what their peers say."
"When [REDACTED] partners up with you to sport a yellow dress and drink Coke, you do it. Thanks [REDACTED]! https://t.co/lIN7UpYTDt"
McDonald's released an unbranded advertising campaign in the US featuring actress Mindy Kaling, deliberately foregoing its arches and sonic branding. The spots encourage viewers to search for "that place where Coke tastes so good," driving online mentions and directing people to a hub with the videos. McDonald's previously experimented with unbranded ads in France but is executing this approach domestically for the first time. The chief marketing officer of McDonald's US framed the work as reflecting how young people discover information and are influenced by word of mouth. McDonald's said it did not pay Google for the results, and Kaling amplified the creative on her social channels. Creative work comes from agency We Are Unlimited, and the campaign follows a rival Burger King search-integrated effort involving Google Home.
Read at The Drum
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