"McDonald's is aiming to serve up savings with its limited-time Extra Value menu, which launched Monday. Featuring classic menu items, from breakfast sandwiches to the Big Mac and chicken nuggets, the revamped combos give customers about 15% off, the company said. It's the latest in a string of wallet-friendly plays from the chain, following the return of Snack Wraps in July, which start at under $3."
"And the golden arches are cashing in. In its Q2 earnings report, McDonald's reported 3.8% global sales growth and a 2.5% bump in US same-store sales. CEO Chris Kempczinski credited the increase to "the power of compelling value, standout marketing, and menu innovation." I tried the new value menu for lunch and found that it did save me money on my go-to items at McDonald's."
McDonald's launched a limited-time Extra Value menu with meals starting at $5 and combos that provide about 15% off. The menu includes classic items such as breakfast sandwiches, the Big Mac, chicken nuggets, and the Quarter Pounder Deluxe. Snack Wraps returned in July with prices under $3. McDonald's reported 3.8% global sales growth and a 2.5% increase in US same-store sales in Q2. CEO Chris Kempczinski attributed sales gains to value offerings, standout marketing, and menu innovation. A lunchtime trial of the new menu saved money on common go-to orders and found the Quarter Pounder Deluxe a good value.
Read at Business Insider
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