"Just when we were starting to think that nagging, angry tweets, and online pleas don't work, McDonald's brings back the Snack Wrap - a true McMiracle. The tortilla-swathed chicken handheld was like a fast food fever dream, introduced to the U.S. in 2006 just to fly the coop in 2016. It then lay dormant for years, absent for nearly as long as it had been available. The menu item was presumed to be lost to the Golden Arches graveyard."
"They took away the Snack Wrap just so they could bring it back and be the hero. But in the decade it was gone, other chains stepped up to fill that snack-sized hole in the wrap's wake. If you think about it, the Snack Wrap's blueprint is laughably simple: a fried (or grilled) chicken strip wrapped in a tortilla and spruced up with a condiment, and perhaps veggies and cheese."
The McDonald's Snack Wrap debuted in the U.S. in 2006, was discontinued in 2016, and was reintroduced in June 2025. The Snack Wrap consists of fried or grilled chicken wrapped in a tortilla with condiments, and often includes vegetables and cheese. During its absence, other fast-food chains such as Burger King, Popeyes, and Tim Hortons offered comparable handheld wraps. Speculation suggests the removal created demand for a triumphant return. A comparative taste test evaluated current fast-food snack wraps, finding Chick-fil-A's Cool Wrap to be the largest and most expensive tested, yet underwhelming in flavor compared with expectations.
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