"McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore. Digital deals are a key traffic driver. 64% of grocery shoppers used digital discounts or cash back promotions in the last month, according to Ibotta, helping explain why food brands with strong app-based deals are pulling consumers online."
"Meanwhile, value-seeking is pushing more diners onto QSR apps. 44% of lower-income US fast-food consumers have curbed eating out, according to YouGov, making mobile order deals and loyalty rewards a critical tool for chains to recapture traffic. Use this chart: Drop this in your next digital strategy deck to challenge the assumption that grocery and delivery apps own food commerce traffic. Use McDonald's 57 million visitor lead to benchmark your brand's digital reach against QSR leaders."
McDonald's attracts 57 million unique visitors to its US sites and apps, surpassing DoorDash's 52.8 million and nearly doubling Kroger's 31.3 million per November 2025 Comscore data. Digital discounts and cash-back promotions drive grocery traffic, with 64% of grocery shoppers using such offers in the last month per Ibotta. Value-seeking is diverting more diners to QSR apps, as 44% of lower-income US fast-food consumers have reduced eating out per YouGov. Mobile order deals and loyalty rewards become essential recapture tools. Brands should benchmark digital reach against QSR leaders and prioritize app-based deals and partnerships.
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