Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.
The Times Square branch, at 7 Times Square, closed in early March after opening in 2023, according to Crain's New York Business. Delivery and reservation platforms now mark the Times Square location as permanently closed.
The first clue could be if the server brings your check without it being requested. That's certainly a sign that the staff considers your meal done and isn't expecting (or perhaps wanting) you to order anything else.
The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Food waste in America is a significant and persistent problem that often goes unnoticed. According to a 2010 USDA study, 30-40% of our country's entire food supply winds up in landfills each year - almost 70 million tons. That's about $161 billion worth of food, meaning the average family's food waste totals around $3,000 a year. And while an enormous portion of our food supply is simply thrown away, roughly 48 million Americans - including one in five children - experience food insecurity.