In recent years, the preference for American-made products among U.S. consumers has notably declined, dropping from 60% in 2022 to approximately 50% in 2023. The rise in price sensitivity due to inflation has shifted consumer priorities towards value and affordability, causing many to associate 'made in' labels with higher costs. Despite this decline, U.S.-made products remain the most favored origin for American consumers, highlighting a persistent consumer ethnocentrism despite global market trends. It appears that while consumers profess a preference for domestic goods, their purchasing behaviors reveal a more complicated reality.
In 2022, 60% of U.S. consumers preferred American-made products, but that number dropped to around 50% in 2023, reflecting a shift in priorities towards affordability.
The drop in preference for 'Made in America' may be due to the association of domestic goods with higher prices amidst inflation concerns, leading consumers to value affordability more.
Denise Dahlhoff stated, 'As price concerns intensify, many U.S. consumers associate 'made in' labels with elevated prices due to higher domestic production costs and tariffs on imports.'
Despite decreased preference for American-made goods, the U.S. remains the most popular origin, showcasing a phenomenon known as consumer ethnocentrism.
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