#price-sensitivity

#price-sensitivity

Tariffs increased imported artificial Christmas tree prices, but most large-scale production remains in Asia because of labor intensity, component sourcing, and U.S. price sensitivity.

Black Friday continues to draw the largest in-store crowds and strong holiday spending despite falling consumer confidence, rising price sensitivity, and more selective shoppers.

Gen Z favors taste-driven, experimental, sustainable, and lower‑alcohol wine choices, is price‑sensitive, and values wine‑bar atmosphere even with zero‑proof orders.