"Price Reduction Although people are willing to pay the $99 per month for the FSD suite, it certainly is too high for some owners. Many suggested that if Tesla would back down the price to $49, or somewhere around that region, many owners would immediately subscribe. Others suggested $69, which would make a lot of sense considering Musk's obsession with that number."
"Different Pricing for Supervised and Unsupervised With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements. $50/mo for supervised. $300/mo for unsupervised including insurance. - pɦoɿɟ pᴉʌɒp (@CSUDavid) February 15, 2026 Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they'd just simply be more than okay with only having Supervised FSD available in their cars."
Tesla has pulled the option to buy Full Self-Driving (FSD) outright in the United States and is transitioning to a subscription model. CEO Elon Musk signaled that subscription prices may rise as FSD capabilities improve, while the current $99/month take rate is only about 12 percent. That low take rate creates pressure to raise adoption to meet targets tied to Musk's compensation. Owners have proposed various subscription strategies, including cutting price to $49 or $69, tiered pricing for supervised versus unsupervised FSD with higher fees for unsupervised, and duration-based pricing models.
Read at TESLARATI
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