"The prices that customers paid on these apps rose 9.6% in 2025, according to an annual report on gig mobility from data analytics company Gridwise. The report analyzed information about 1 billion tasks over the past year on apps for ride-hailing, delivery, and other kinds of gig work. It found that the average ride price rose to $23.66 at the end of 2025, up from $21.58 in December 2024."
"Over the same period, a majority of ride-hailing customers surveyed - 60.4% - told Gridwise that they've reduced their usage of the apps due to price. That's a jump of 16.6 percentage points over 2024. The company conducted two surveys, one in December 2024 and the other in January 2026."
"The belt-tightening hasn't translated into financial trouble for Uber and Lyft. They have been able to keep growing - and even turn a profit - by expanding their businesses to new markets. Uber has said that it's growing its ride-hailing and delivery operations in less-dense suburbs, for instance."
Ride-hailing fares on Uber and Lyft rose 9.6% in 2025, with average prices reaching $23.66 by year-end, up from $21.58 in December 2024. A majority of riders—60.4%—reported reducing their app usage due to price increases, representing a significant jump from 2024 levels. The ride-hailing companies have simultaneously increased their commission share of each fare. Despite reduced consumer usage, Uber and Lyft continue growing and remain profitable by expanding into less-dense suburban markets. This pricing trend reflects a broader pattern where consumers have become increasingly price-sensitive to app-based services that initially attracted customers through discounted pricing.
Read at Business Insider
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