American Eagle's 'Sydney Sweeney Has Great Jeans' ad campaign has led to notable repercussions, including a significant decline in store visits by 8.96 percent year-over-year during early August. This follows a 3.90-percent drop from late July, marking a shift from previously steady growth. The backlash was rooted in perceptions of eugenics in the campaign's messaging. The brand acknowledged the controversy on Instagram, leading to a divided reception. The campaign gained political attention, with comments from the White House and Donald Trump, indicating wider societal implications of the backlash.
American Eagle's 'Sydney Sweeney Has Great Jeans' campaign sparked backlash for its perceived eugenics undertones, leading to increased foot traffic declines in-store, down 8.96% in early August.
The brand has experienced a significant reversal from months of consistent year-over-year growth, with a 3.90-percent drop in foot traffic in the week of July 27-Aug. 2.
While American Eagle has defended the campaign, reactions have been polarized, with some accusing the company of gaslighting, while others criticize cancel culture.
Political figures have also commented; White House communications manager criticized the backlash, while President Trump supported the ad, reflecting its divisive nature in the public discourse.
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