Global entertainment and media revenues are expected to reach $3.5 trillion by 2029, with advertising expenditure outpacing consumer spending. Distraction has become a profitable business model, particularly for platforms like Facebook and Instagram, which generate billions from ads by monetizing users' time and attention. The cost of this distraction includes lost productivity, mental health issues linked to screen time, addictive behaviors, and decreased overall joy. Experts warn of the long-term effects on mental well-being as technology reshapes attention and focus.
When companies are willing to pay a cost per click, the world is designed to distract - and that design is profitable.
In 2025, when attention is more commoditized than ever, the smarter move is to prepare for distraction-and sharpen strategies for when it inevitably happens.
Research shows it can take between 8 and 23 minutes to return to deep focus after an interruption.
The average American spends 12 hours a day on a screen... it's rewiring our dopamine reinforcement loops.
Collection
[
|
...
]