The Butterball Togetherness Report emphasizes the significance of social meals for grocery retailers. By recognizing the potential of social meal gatherings such as brunches or game days, retailers can enhance shopper loyalty. The report highlights that protein features prominently in these gatherings, being included in 92% of social meals. Additionally, over half of consumers specifically choose to splurge on protein items, presenting a strategic opportunity for meat departments and retailers to attract consumers by focusing on protein offerings and enhancing loyalty programs.
Grocery retailers that embrace social meals can earn shopper loyalty that pays off year-round - not just at the holidays. By leaning into gathering opportunities like brunches, game days, or casual dinner parties, grocery stores can organically earn consumers' attention through tactics that promote loyalty programs, leverage eCommerce platforms and provide consumers with protein-forward options.
Butterball's new research shows that protein is included in 92% of social meal gatherings, and over half of consumers (52%) say that protein is the item they're most likely to splurge on.
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