#protein-consumption

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#boy-kibble-trend #gen-z-diet-culture #food-industry-capitalism #beef-prices #grocery-retail
Silicon Valley food
fromFortune
1 week ago

Gen Z men are eating 'boy kibble', the human equivalent to dog food, to load up on protein cheaply | Fortune

Gen Z men are adopting 'boy kibble'—ground beef and rice—as a cheap, protein-rich muscle-building meal eaten multiple times weekly, reflecting broader protein consumption trends amplified by influencers and government nutritional guidelines.
E-Commerce
fromGrocery Dive
7 months ago

Social meal moments: The grocery retail growth opportunity

Grocery retailers can leverage social meal gatherings to foster year-round customer loyalty through targeted marketing and protein-forward offerings.
fromFast Company
9 months ago

What's actually driving the protein boom?

GLP-1 drugs like Ozempic and Wegovy are altering hunger signals in the brain, reshaping consumption patterns and redefining how we think about food.
Silicon Valley food
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