#gen-z-diet-culture

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Silicon Valley food
fromFortune
1 week ago

Gen Z men are eating 'boy kibble', the human equivalent to dog food, to load up on protein cheaply | Fortune

Gen Z men are adopting 'boy kibble'—ground beef and rice—as a cheap, protein-rich muscle-building meal eaten multiple times weekly, reflecting broader protein consumption trends amplified by influencers and government nutritional guidelines.
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