Tariffs and inflation are significantly affecting consumer shopping habits in 2025, with a decline in spending during key sales events like Prime Day. Only 28% of surveyed shoppers increased their spending during this time, while 39% reduced their expenditures. Consumers are now more selective, prioritizing essential purchases and awaiting better deals. Price anxiety is prevalent, with many shoppers worried about rising costs. Holiday shopping is expected to start later this year, as many consumers plan to delay purchases until September or October.
"Consumer spending during Prime Day and similar sales declined significantly in 2025, with 28% of shoppers spending more, while 39% spent less compared to previous years."
"Shoppers surveyed who spent more during Prime Day primarily did so for better deals (32%), to stock up on essentials (25%), or to finish holiday and back-to-school shopping early (17%)."
"Price anxiety has ruled the summer shopping season, with 64% of consumers naming higher prices as their biggest worry and 47% concerned about unpredictable increases."
"According to Wunderkind data, holiday shopping will kick off later than usual for many US shoppers this year, with most waiting until September (15%) or October (23%)."
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