Cotality's report surveyed 1,000 recent and prospective U.S. homebuyers and revealed that buyers prioritize the timing and confidence levels over solely speed. Only 12% felt confident when starting the homebuying journey, with 8% feeling assured after finding a home. Comfort and timing were more significant predictors of buyer loyalty than convenience. Gen Z buyers may begin confident but can easily feel overwhelmed, whereas Baby Boomers tend to be more trusting and less stressed. Effective communication tailored to buyer needs is essential for fostering ongoing relationships between buyers and their agents or lenders.
"Cotality's research found that 43% of homebuyers value speed in finding a home, while 41% emphasize the timing of securing a mortgage, indicating distinct buyer preferences."
"The report shows a significant confidence gap among buyers, with only 12% feeling confident at the start and merely 7% considering the overall process straightforward."
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