High-end fashion is often perceived as exclusive to the wealthy elite. However, Kyoichi Tsuzuki discovered through his photography that many young, working-class individuals passionately collect fashion. His series, Happy Victims, showcases these collectors in their modest living spaces, revealing a deeper truth about consumerism in fashion. These individuals often prioritize spending on fashion over other comforts, challenging the stereotype of luxury fashion's consumer base. The series has been influential and is now reissued in a collectible format, highlighting the uncelebrated devotion of everyday fans to fashion.
"There is a myth that high-end brands are for the upper classes who have high-end lives with high-end husbands or wives... Photographing the rooms of young people, I found that some of them collect clothes in the same way as others collect books or records."
"Happy Victims ran from April 1999 to August 2006, making it the magazine's longest-running serial feature. First published in a now highly collectible photo book in 2008, but long out of print, Happy Victims has now been reissued by Apartmento."
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