Tesla's new car sales in the UK experienced a significant decline of nearly 60% in July 2024, totaling just 987 units registered. This marked one of the sharpest declines in the brand's history within Britain. Contributing factors include public backlash against Elon Musk, regulatory scrutiny, and intensified competition from new Chinese entrants and established automakers. The cooling trend mirrors a broader downturn in the UK car market, where overall registrations fell by 5% year-on-year. While battery electric vehicle sales have risen, growth has moderated significantly, indicating a complex market environment for EV manufacturers.
Tesla's new car sales in the UK plummeted by nearly 60 per cent in July, dropping from 2,462 in July 2024 to just 987 cars.
The decline in Tesla's sales comes despite a refresh of the Model Y, which was the best-selling EV in Europe last year.
Industry analysts attribute the slump to consumer backlash against Elon Musk's statements, regulatory scrutiny, and increased competition in the EV market.
The overall UK car market saw a 5 per cent decrease in new car registrations year-on-year, highlighting wider industry challenges.
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