Nonalcoholic beer has gained attention in recent years, driven by significant investments from major brewers but currently represents only 2% of the global beer market's volume. Growth rates have slowed significantly, with projections indicating an annual increase of about 8% up to 2029, which would barely elevate its market share. The beer industry faces challenges, including declining craft beer sales, rising cannabis use, and changing consumer habits. As breweries consolidate, nonalcoholic offerings are seen as a potential growth area, although overall beer volumes are expected to remain flat.
Nonalcoholic beer's market share remains small at only 2% of global beer volume, reflecting challenges amidst a broader decline in the beer industry.
Recent growth in nonalcoholic beer has slowed to single digits, with projected gains of just 8% through 2029, barely increasing its market share.
The hard seltzer boom has fizzled, and younger consumers are turning to alternatives such as legalized cannabis, putting pressure on traditional beer sales.
Major brewers are entering the nonalcoholic segment out of necessity, viewing it as one of the few growth levers amid shifting consumer preferences.
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